Guntur 20 December 2022: Vignan Online, the Online arm of the Vignan Foundation for Science, Technology & Research (Deemed-to-be-University), organized a webinar titled Marketing in the Digital World. The webinar was held last week where Mr. Abhijeet Kumar, Associate Director, Acuity Knowledge Partners, addressed the audience.
The speaker appraised the participating learners on the core concept of marketing. Mr. Abhijeet Kumar conducted detailed discussions on topics such as customer life cycle, identifying the target audience for digital marketing, the role of influencer marketing, competitor analysis, conducting surveys, creating lists, thorough understanding of media channels and social platforms for growing business, understanding case studies, B2B/B2C marketing, web content management, and marketing automation along with practical guidance on how to use them for significant business growth. In addition, the speaker introduced various ways to upskill in digital marketing.
Mr. Abhijit Kumar, Associate Director, Acuity Knowledge Partners, commented, “Interaction is a crucial key to marketing in today’s digitized world that makes it efficient in today’s marketing landscape. In today’s competitive world, if something matters the most, it is adopting elegant marketing strategies considering the impact of competitors in the market. Today, a small business can be made global from local, and various modern tools and techniques of digital marketing play an important role in this. At the same time, for a successful business, we must have some out-of-the-box marketing ideas or strategies. For that, we need to identify our target audience, develop marketing acumen and sell it on various social media platforms or online portals, which will ultimately make our business become a medium of customer satisfaction or customer delight”.
Following the discussion, Abhijeet Kumar led a Q&A session with learners, experts, and professionals in the field, where he emphasized on coordination with the budget and the investor accordingly. Apart from this, he emphasized on having persistence and a strong conviction for business growth.
As per a global survey conducted by Grand View Research, the global market size of the digital marketing sector will be 65 billion USD in 2022, which is expected to reach USD 265 billion by 2030.