Mumbai, April 28: Mother Dairy, one of India’s leading dairy and milk products brands, has announced an expansive summer product lineup featuring over 30 new offerings across its value-added dairy portfolio. The products will be introduced in a phased manner throughout the season.
The new portfolio is designed around key consumer needs indulgence, health, convenience, and regional preferences—catering to evolving lifestyles and diverse age groups.
Driving Innovation in Ice Creams
The brand is set to launch around 20 new ice cream products, including:
- Industry-first Two-in-One Matka and Tub formats
- A premium ‘Crafted’ range
- Youth-focused flavours like Cream Cheese Pistachio Cone and Kulfi Cassata
Additionally, a new ‘Go-Low’ low-calorie ice cream range will debut with flavours such as:
- Choco Almond
- Shahi Mewa
- Kesar Pista Tilla Kulfi
Expanding Regional and Fresh Dairy Offerings
Strengthening its regional connect, Mother Dairy is introducing:
- Jamun Yoghurt and Bhuna Jeera Raita
- Shrikhand in multiple flavours for western markets
- Meethi Dahi for northern markets
The company is also expanding its UHT milk portfolio, including Cow Milk and Standardised Milk, in markets such as Jammu & Kashmir to meet demand for long shelf-life products.
Focus on High-Protein Nutrition
The brand’s ‘Pro’ range is being further strengthened with:
- Procurd (high-protein curd)
- Propaneer (high-protein paneer)
This aligns with growing consumer demand for nutritious, protein-rich food options without compromising on taste.
Leadership Commentary
Jayatheertha Chary, Managing Director, said:
“Product innovation continues to be a key driver of our growth strategy. These new introductions reflect our commitment to meeting evolving consumer needs across age groups and consumption occasions, while making everyday indulgence more exciting. With rising temperatures, we anticipate strong growth across key categories.”
Market Rollout & Campaigns
The newly launched products will be made available across markets via:
- Traditional retail channels
- Modern trade and new-age distribution platforms
Mother Dairy also plans to roll out high-impact marketing campaigns across categories such as ice creams and flavoured milk, aimed at enhancing seasonal engagement, especially among younger consumers.
