SANTA CLARA, CA, UNITED STATES, 14th November 2024 – As e-commerce competition intensifies, companies increasingly turn to high-quality product photos and videos to differentiate their offerings and drive sales. Studies reveal that these visual tools help consumers make faster, more confident purchasing decisions, directly contributing to increased sales.
A study from Wyzowl found that 82% of consumers report being convinced to buy a product or service after watching a video, demonstrating the strong persuasive power of video content in e-commerce. Another survey by Vidyard echoes this impact, noting that 87% of marketers report a direct increase in sales thanks to product videos. These statistics underscore how product videos not only explain product features more effectively than photos or descriptions alone but also create an emotional connection, which influences purchasing behavior.
Platforms like Amazon and Shopee are leading the way in deploying product videos at scale, using them to enrich product listings and engage shoppers. According to Shopee, including videos in product listings can increase views and conversions by as much as three times, allowing brands to stand out in crowded marketplaces. Creatively Squared, an e-commerce marketing agency, further confirms that demo videos can increase revenue per customer by up to 17% by effectively demonstrating product usage and benefits.
Product visuals are particularly valuable in building consumer trust and overcoming barriers to purchase. As highlighted in Vidico’s 2024 Video Marketing Statistics, 90% of marketers say video helps increase brand awareness, and 86% note it brings more web traffic by keeping users engaged longer and encouraging additional exploration on the site.
In addition to improving sales and customer engagement, product videos are now recognized as essential elements for building a reliable e-commerce brand. By offering detailed views of products and showing how they fit into everyday life, companies like Amazon, Shopee, and many others are setting a high standard for customer experience in online shopping.