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Business

Pepperfry’s ‘Why Wait for Diwali’ Campaign Urges Early Festive Shopping for a Stress-Free Experience

Mumbai, September 23rd, 2024: Pepperfry, India’s leading e-commerce furniture and home décor company, has launched its new campaign, ‘Why Wait for Diwali.’ Built on the idea that Diwali shopping often becomes a stressful, last-minute rush, the campaign encourages customers to start shopping early. By showcasing the common frustrations of […]

PAYBACK-Unomer Consumer Shopping Study
Business

PAYBACK-Unomer Consumer Shopping Study

A recent study conducted on shopping loyalists across fashion apparels, personal and home care, shows that many categories badly hit by Covid-19 are rebounding, although, the preference of channels is tilting towards online in some […]