Government charts bold roadmap to position India among top four global tourism economies by 2035
October 14, 2025: Tourism in India is fast emerging as one of the country’s most dynamic economic engines, scripting new success stories. With ₹2.3 lakh crore in foreign exchange earnings in 2023 and a jump to 8th place in the World Travel & Tourism Council’s (WTTC) global tourism rankings, India is transforming its temples, towns, festivals, and landscapes into serious revenue generators.
Backed by mega-events like Maha Kumbh 2025, digital collaborations with global platforms such as Netflix, and domestic initiatives like “Dekho Apna Desh”, the Ministry of Tourism has outlined an ambitious roadmap to make tourism a top-tier contributor to India’s GDP within the next decade.
Union Tourism Minister Gajendra Singh Shekhawat said India is entering a new era of tourism development driven by infrastructure, innovation, and partnerships.
“India isn’t just showcasing heritage anymore — we’re building a world-class tourism economy that creates jobs, drives investment, and strengthens local communities,” said Gajendra Singh Shekhawat, Union Minister for Tourism. “Our goal is clear — to place India among the world’s top four tourism economies within the next decade.”
Record Footfall, Mega Projects, and Heritage Revival
In 2023, India recorded 9.52 million foreign tourist arrivals, generating over ₹2.3 lakh crore in foreign exchange. Under Swadesh Darshan 2.0 and PRASHAD, the government has approved 40 new projects worth ₹3,295 crore to develop lesser-known destinations and thematic circuits, including spiritual and cultural sites.
The Maha Kumbh 2025 was a landmark event, drawing over 660 million visitors, reaffirming India’s position as a global center of faith and cultural celebration. The country’s cultural calendar continues to thrive with upcoming events such as:
Bali Yatra in Odisha (November 5–12, 2025) – celebrating maritime heritage
Hornbill Festival in Nagaland (December 1–10, 2025) – showcasing tribal traditions
Kochi-Muziris Biennale (December 2025–March 2026) – Asia’s largest contemporary art exhibition
Global Collaborations and Digital Storytelling
The Ministry’s tie-up with Netflix marks a major step in global destination marketing. The collaboration will identify scenic filming locations, streamline permissions, and promote Indian destinations through world-class storytelling.
“Films and series are powerful travel ambassadors,” said Shekhawat. “When people see India’s beauty on screen, they want to experience it themselves. From The Elephant Whisperers to Kaala Paani, such stories inspire global travellers — our Netflix partnership will amplify that impact.”
Domestic Tourism: The Growth Backbone
Domestic tourism continues to power India’s travel sector. Campaigns like “Dekho Apna Desh” are encouraging citizens to explore their own country, supported by upgraded infrastructure, improved connectivity, and affordable travel options. The government has also reduced GST on hotel tariffs, promoted homestays through Mudra loans, and launched large-scale guide training programs.
Looking Ahead
India’s tourism vision is guided by a multi-pronged approach — enhancing infrastructure, ensuring cleanliness, improving connectivity, and fostering global partnerships. With sustained focus, the Ministry of Tourism aims to make India a 365-day destination, integrating culture, wellness, adventure, and eco-tourism.
“Tourism is not just an industry — it’s a bridge between India and the world,” added Shekhawat. “With our heritage, diversity, and creativity, we are not only inviting the world to visit India but to experience its spirit.”