Mumbai, July 2025: June 2025 was nothing short of cinematic for NOFILTR Group as the agency’s curated creator journeys unfolded across some of the world’s most iconic landscapes. Seamlessly blending global storytelling with brand ambition, NOFILTR reaffirmed its role as a leading force in creator-led marketing not just in India, but on the international stage.
The month’s highlight was an extraordinary collaboration with Jurassic World: Rebirth, where creators Sanket Mehta and Rishabh Chawla were invited for an immersive premiere experience in Thailand. Set against the lush backdrops of Bangkok and Krabi, their itinerary featured visits to real filming locations, a thematic stay at the Banyan Tree Krabi, and a star-studded regional premiere all creatively captured for their audiences. This wasn’t just a film promotion it was experiential storytelling at scale.
Back in Europe, another milestone unfolded on the historic lawns of Wimbledon. NOFILTR, in its third consecutive association with the Grand Slam, ensured creators Manav Chhabra and Unnati Malharkar delivered ringside access to the sport’s most prestigious moments — proving once again that sport, style, and content go hand-in-hand when in the right hands.
Meanwhile, in Paris, creators Ashi Khanna and Rishabh Chawla were invited to the global launch of the Realme GT 7 Pro, co-branded with Aston Martin. The campaign, which married cutting-edge smartphone technology with luxury automobile design, was brought to life through reels, stills, and real-time travel stories across iconic French landmarks — positioning Indian creators at the center of global tech narratives.
On the home front, the agency continued driving relevance through purpose-led campaigns. For Pride Month, IKEA collaborated with creator Kunal in a campaign that celebrated inclusivity and the message “Everyone is welcome here.” Likewise, Meta AI’s integration into everyday life was showcased with creator Tiya, who trusted the AI tool to design her perfect day out — a subtle yet smart activation that demonstrated tech’s growing influence in lifestyle content.
Zaid Darbar joined Fossil to mark Father’s Day, highlighting emotional storytelling and intergenerational bonds with sincerity. In skincare and personal care, creators like Arsh lent authenticity to campaigns with Cetaphil and Dyson, balancing performance with relatability.
Travel remained a strong theme this month, with Tanzeel Khan kickstarting a year-long collaboration with Airbnb. His monsoon-led Goa content was met with enthusiasm, while Ashi and Rishabh took audiences along on a picturesque Paris getaway, hosted by the platform. Simultaneously, a summer-focused campaign with Crocs x Creator21 with Shreya Kalra, Failicy, Ashna Sharma and Sanaa Rakheja
to reinterpret the brand’s versatility through light-hearted, visual storytelling that resonated with Gen Z audiences.
Adding a fragrance of finesse to the mix, Tanzeel Khan also featured in a sleek digital campaign for Burberry Hero — expanding the creator’s presence into luxury beauty.
All of these campaigns, spread across formats and continents, are part of a larger narrative that NOFILTR Group continues to craft with intention: India’s creators are not just content makers; they are global cultural voices.