Mumbai, 9 October 2025: TukTuki, one of India’s first homegrown vertical format-only micro-drama mobile entertainment apps, has crossed a major milestone 100,000 downloads within weeks of its launch. The app’s unique format of 2-minute episodes has struck a chord with mobile-first audiences across the country, proving that short-form storytelling is here to stay.
“This milestone is a testament to the power of authentic storytelling and the appetite for fresh, family-friendly content in India. What truly accelerated TukTuki’s growth is our commitment to variety in content, the freshness of our narratives, a rewarding referral programme, and an ultra-affordable episode unlocking at just ₹29. We are thrilled to see TukTuki become a part of people’s daily entertainment routines, whether during a commute, a chai break, or winding down at night,” said Anshita Kulshreshtha, Founder of TukTuki Entertainment.
India’s New Obsession: Micro-Dramas on the Go
TukTuki’s format – one-hour films broken into 1- 3-minute episodes have created a new wave of binge-worthy content designed for modern, on-the-go lifestyles. With no mandatory logins and a clean, accessible interface, the app has found strong traction in Tier 2 and Tier 3 cities, where viewers are embracing mobile-first entertainment.
Affordable Entertainment for All
In a move to make premium storytelling accessible to everyone, TukTuki offers its users to unlock episodes unlocking unlimited access to all series and upcoming content drops. This low-cost model ensures that high-quality entertainment is within reach for audiences across India.
Top 5 Most-Watched Series on TukTuki
- Kidnapped – A gripping thriller that keeps viewers on edge with every twist.
- Meri Biwi Ki Shaadi – A hilarious take on marital chaos and unexpected revelations.
- Chalte Phirte Rishte – A heartfelt tale of family, pride, and redemption—where a father learns too late that true worth isn’t measured by wealth, but by love. A story of reunion that will touch hearts across generations.
- My Husband’s Secret Wife – A drama packed with suspense, secrets, and emotional turns.
- Kaju Katli – A raw, slice-of-life Indian love story where unlikely worlds collide and the story unfolds with heart, grit, and unexpected emotions.
What’s Next for TukTuki
With plans to expand into Bengali, Marathi, Gujarati, and other regional languages, TukTuki is gearing up to bring even more diverse stories to Indian audiences. Upcoming categories will include sports, mythology, and slice-of-life dramas – all in the signature micro-drama format.