New Delhi, Mar 09th: On the occasion of International Women’s Day, Paras Health launched its Women’s Day brand campaign #ProudWomenOfIndia, receiving an encouraging response with over 500 women from across India registering and sharing their inspiring stories of courage, resilience, and self-belief. The campaign celebrates women who chose themselves and took bold steps to shape their lives while inspiring others around them.
The campaign invited women from across the country to share stories of defining moments in their lives. whether it was changing careers, stepping away from situations that held them back, prioritising their health, starting something new, or standing up for themselves. These stories were collected through a digital participation form and social media platforms, creating a platform where women could share journeys of determination, transformation, and personal growth.
Commenting on the initiative, Mr. Vineet Aggarwal, GCOO – Paras Health, said, “Women play a crucial role in shaping families, communities, and the nation. Through the #ProudWomenOfIndia Women’s Day brand campaign, we wanted to create a platform where women can share their inspiring journeys and celebrate the moments when they chose themselves. The overwhelming response from women across the country highlights the strength, resilience, and determination that define women today, and these stories have the power to inspire many others to pursue their aspirations and overcome challenges.”
The campaign saw participation from women across diverse backgrounds, including doctors, teachers, entrepreneurs, social workers, and working professionals, many of whom shared deeply personal stories of resilience and transformation. Many of the stories highlighted how women are not only transforming their own lives but are also uplifting their communities and inspiring others to pursue their aspirations. Several inspiring women whose journeys reflected courage, determination, and meaningful contributions were Felicitated as part of the #ProudWomenOfIndia campaign, recognising the impact their stories have in motivating others.
One such story was that of Keya Sen, a Learning, Development & Communications professional from Patna, whose life journey reflects extraordinary resilience. After losing her father just days before her wedding and later losing her husband while raising a three-year-old son, she rebuilt her life through determination and continuous reinvention. From building a corporate career to starting a small tea cart business and later learning baking during the pandemic, she navigated multiple setbacks with courage. Today, she continues her professional journey with renewed strength, demonstrating how resilience can turn adversity into opportunity while inspiring other women facing similar challenges.
Another powerful journey came from Ms. Jatinder Pal Kaur from the Tricity region, who once balanced running a business while managing responsibilities at home. When health concerns forced her to step away from her professional journey, she chose to prioritise her well-being, a decision that eventually led her toward social work. Today, she actively collaborates with NGOs and advocates for community causes, using her voice to create meaningful change while encouraging other women to see personal setbacks as opportunities to rediscover purpose.
As part of the pan-India #ProudWomenOfIndia Women’s Day brand campaign being conducted across all Paras Health units, several activities are being organised, including health camps, health talks, storytelling sessions, felicitation ceremonies, and engagement initiatives dedicated to women.
Through these initiatives, Paras Health is celebrating and recognising inspiring women whose journeys highlight courage, confidence, and self-belief. Participants are being acknowledged for sharing their stories, while selected women whose journeys have created a meaningful impact in society are being specially Felicitated during Women’s Day celebrations across Paras Health units.
