Mumbai, Mar 27: Samsung, India’s largest consumer electronics brand, today introduced the Galaxy A57 5G and Galaxy A37 5G, the newest additions to the Galaxy A series for young users who prioritise photography, performance, AI-enabled everyday features and durability.
New Design Language with Enhanced Durability
Galaxy A57 5G comes with an aluminium frame, and at 6.9mm, it is the slimmest Galaxy A series device so far. The slimmer bezels on Galaxy A57 5G improve the device’s visual balance and allows for a more immersive viewing experience.
Galaxy A57 5G features a 120Hz refresh rate and comes with Vision Booster technology, with 1900nits peak brightness that allows users to view content clearly in outdoor conditions and enjoy HDR content. Both Galaxy A57 5G and Galaxy A37 5G come with Gorilla Glass Victus+ on the front and back, improving resistance to scratches and drops. The devices also carry an IP68 rating for safety against water and dust. Galaxy A57 5G and A37 5G are built to last with six Android OS upgrades and six years of security.
Night Photography Designed for Social Media and Low-Light Content
Galaxy A57 5G and Galaxy A37 5G feature a 50MP main camera with optical image stabilisation and a 1.0µm (micron) big pixel sensor, paired with enhanced image signal processing (ISP) and a Low Noise Mode. The result is brighter photos with sharper detail in low-light environments.
Galaxy A57 5G has a 50MP main camera, a 12MP ultra-wide camera and a 5MP macro camera. Galaxy A37 5G includes a 50MP main camera, an 8MP ultra-wide camera and a 5MP macro camera. Both devices have a 12MP HDR front camera for clearer selfies and video calls.
The camera software on the new A series also includes AI-driven editing tools. The Best Face feature supports up to five people, allowing users to select the best facial expression from each person in a group shot. The Object Eraser tool runs on device and works 33 percent faster, enabling users to remove unwanted elements from images without an internet connection.
Processor and Performance Improvements
Galaxy A57 5G packs Exynos 1680 that delivers 33 percent higher NPU, while Galaxy A37 5G is powered by Exynos 1480 that delivers 162 percent improvement in NPU performance for
faster on-device AI tasks. Both devices come with LPDDR5X RAM and UFS 3.1 storage, which reduce application load times and improve file transfer speeds.
Galaxy A57 5G includes a flagship-size vapor cooling chamber, which is 13 percent larger than the previous generation for managing heat during extended gaming or heavy workloads.
Battery Life and Faster Charging
Galaxy A57 5G and Galaxy A37 5G have a 5000mAh battery that can last up to 2 days. With 45W charging support, the new devices reach 60 percent battery in 30 minutes.
AI-Powered One UI 8.5 Experience
Galaxy A57 5G and Galaxy A37 5G run One UI 8.5, which integrates AI-driven tools—Samsung Bixby, Gemini and Perplexity—designed to support everyday tasks. The enhanced Circle to Search with multi-object recognition allows users to search objects directly from the screen and find related information or similar products.
Direct Voicemail allows voice messages to be stored directly on the device without relying on a network operator’s voicemail system. Voice Transcription is new to the Voice Recorder app, making it easier to revisit important details from meetings, lectures or calls by quickly transcribing and translating call recordings or turning voicemail audio into text. Real-time call transcription converts voice conversation into on-screen text during calls.
Security and Privacy with Samsung Knox Vault
Galaxy A57 5G and A37 5G come with Samsung Knox Vault, which stores data in dedicated tamper-resistant hardware and monitors for hardware-level attacks. The devices also include software-level protections, alerting users in cases of data breach.
Availability and Offers
Galaxy A57 5G and Galaxy A37 5G will be available across retail stores, Samsung Exclusive Stores, Samsung.com and other online platforms. Customers can choose among three attractive offers: INR 3000 Bank/UPI Cashback or a 24-month zero interest, zero down payment EMI plan or INR 3000 upgrade bonus.
