Mumbai, India (12th September 2024) ALDO, the globally recognised footwear and accessories retailer, proudly introduces the ALDO Sport Club, a fresh and innovative collection redefining its fashion athletics category. This new lineup for both men and women features an exclusive sneaker branding: the ALDO Sport Club signature. Rooted in the brand’s iconic A/heart emblem, this signature pays homage to ALDO’s rich heritage while embodying its unwavering commitment to creative expression.
From the incredible rise in popularity of pickleball and the #tenniscore trend to the resurgence of golf among Gen Z and the growing influence of athletes as fashion icons, sports as a lifestyle is more influential in fashion than ever before!
Rooted in an aesthetic that seamlessly merges timeless sophistication with athletic influence and a nod to vintage design, the Sport Heritage collection showcases this season’s most coveted silhouettes, including retro-inspired sneakers. At the forefront is the MOTION X sneaker, crafted for those always on the move. It boasts a shock-absorbing sole for optimal rebound, breathable engineered knits, and the lightweight comfort of ALDO Pillow Walk™ cushioning.
The ALDO Sport Club, Sport Heritage collection is now available in stores and online at aldoshoes.in
