Alphakid, a nutraceutical milk mix brand from the house of SunBridge Consumers, was the official Nutrition Partner for the Lenny Pearce India Tour, the country’s first–ever “Toddler Techno” live experience. Held across Mumbai, Delhi and Bengaluru, the tour brought internationally acclaimed DJ and family entertainer Lenny Pearce to India for the first time, reimagining nursery rhymes for one-of-a-kind kids’ concert.
Billed as one of the most talked-about family entertainment properties for kids and young parents to land in India this year, the tour drew young, urban families out for an afternoon of music, movement and shared play with vibrant visuals, interactive zones and kid-friendly beats built around Pearce‘s signature format.
As a nutrition partner, Alphakid was present across all three cities, with branding featured on hoardings and signage through every venue. In Mumbai, the brand set up a dedicated stall for families to experience Alphakid products, while children received Alphakid merchandise like capes and sashes to feel like an “Alphakid.” More than a branding device, the cape brought the product proposition to life, empowering young kids to wear the Alphakid identity with pride while becoming part of the colour, energy and excitement of the show. The sampling activation travelled with the tour to Delhi and Bengaluru as well, giving Alphakid direct, on-ground access to its core audience of parents and young children in a high-engagement, high-recall setting.
