Asus brings new laptops under its celebrated ZenBook and VivoBook Series

 Taiwanese tech giant, ASUS, today announced the expansion of its consumer laptop portfolio with the launch of all new ZenBook and VivoBook laptops, powered by the latest AMD Ryzen 5000 U-Series. The ramp up consists of the premium ZenBook 13 OLED (UM325UA),  an array of VivoBook notebooks such as VivoBook S S14 (M433), VivoBook Ultra K14/K15 (KM413/KM513), VivoBook Flip 14 (TM420), ASUS VivoBook 15 (M515) and VivoBook 17 (M712). The line-up aims to provide an immersive experience to the consumers with power-packed performance and long battery life.

While the bold and youthful ASUS VivoBook series is designed for the Gen Z,  and comes packed with top-notch performance, innovative features and NanoEdge display, for unmatched productivity, ZenBook 13 OLED on the other hand is top-of-the-line consumer PC, pining to make smarter technology an everyday reality for the most discerning consumers. Further, with ultra-thin profile and light weight, the offerings are not just about being productive but can also be slipped into the backpack and carried around effortlessly.

Commenting on the launch, Arnold Su, Business Head, Consumer and Gaming PC, System Business Group, ASUS India, stated, “With the launch of  the new VivoBook and ZenBook laptops, we have further pushed our boundaries to empower consumers with the latest technology which makes multitasking seamless and boost productivity at the same time. Consumer experience has always been the core of our innovation, and the new ZenBook and VivoBook, featuring the latest AMD Ryzen 5000 U-Series Mobile Processors, are designed to meet the different needs of users while uplifting their overall experience.”

“PCs have become more essential than ever for work, study, play, entertainment and beyond. Consumers want performance on-the-go with outstanding battery life in an ultra-mobile form factor”, shares Vinay Sinha, Managing Director – India Sales, AMD. “AMD Ryzen 5000 U-Series is built on the new “Zen 3” architecture and is designed to deliver the perfect blend of performance and efficiency. The new ASUS ZenBook and VivoBook is for notebook users who want to do more without any compromise on style.”

ZenBook 13 OLED (UM325UA) – The Powerful beauty

ZenBook 13 UM325 is a portable everyday ultrabook with the highly efficient AMD Ryzen™ 5000 U-Series 7nm processor and the Full HD NanoEdge OLED display. The laptop is backed by a 67Wh battery and can deliver up to 16 hours of battery life on a single charge. Weighing merely 1.11 kg compact, the laptop provides a 178° wide viewing angle and delivers enhanced display with PANTONE® Validation. Further, the laptop comes with ASUS WiFi Master Technology. It not only uses the built-in Intel WiFi 6 wireless chip for faster wireless transmission performance, but also adds ASUS exclusive WiFi SmartConnect and WiFi Stabilizer functions, which provides greater distance, stability, and a seamless wireless network experiences for users.

ASUS VivoBook S S14 (M433) – Style meets elegance

Powered by up to AMD Ryzen™ 5 5500U Mobile Processor, the VivoBook S S14 runs the latest integrated AMD Radeon™ graphics for efficient multitasking and light gaming on the go. The laptop pushes the boundary by showcasing what’s possible with its NanoEdge display. Further slimmed down top and side display bezels contribute to an astounding 85% screen-to-body ratio for unrivalled immersion, in a notably compact package. In addition, the wide viewing angle on VivoBook S S14’s Full-HD LED panel offers great color reproduction to experience stunning visuals, even when sharing the screen with family, friends or colleagues.

ASUS VivoBook Ultra K14/K15 (KM413/KM513) – Upgraded performance with immersive visuals

ASUS VivoBook Ultra K14/K15 follow up after the VivoBook S S14/S15 series. The new laptops offer notable design improvements over the previous generation.  The laptop is powered by up to the latest AMD Ryzen™  7 5700U Mobile Processors which offer a boost frequency of up to 4.3 GHz[i]. The integrated Radeon graphics offers up to 15% more graphical performance over AMD’s previous generation embedded graphics solution. Paired with up to 8GB RAM and a super-fast PCIe SSD solution to offer a powerful machine capable of delivering impressive performance. The 14 inch and 15.6 inch Full HD NanoEdge display on the new VivoBook Ultra laptop creates a whole new viewing experience.

ASUS VivoBook Flip 14 (TM420) – Flip for your creative vibe

The ASUS VivoBook Flip 14 lets you unleash your creativity as it is powered by AMD Ryzen™ 7 5700U Mobile Processor, which offers a boost frequency of up to 4.3 GHz The 14-inch thin-bezel NanoEdge display provides incredibly immersive viewing experiences, allowing a 14-inch panel to fit into a 13-inch-class chassis. As a result, the Flip 14 offers more compact dimensions with an impressive screen-to-body ratio. The display also offers wide viewing angles and exceptional color reproduction for truly vivid visuals. The astounding 82% screen-to-body ratio features unmatched interaction. VivoBook Flip 14 is designed for the ultimate touch experience, with a touch-enabled display that detects even the subtlest fingertip movements. ASUS Pen support allows you to let your creativity flow with a natural responsive feel. The bundled pen holder simply sticks onto the VivoBook Flip 14 lid, to keep your ASUS Pen always within reach.

ASUS VivoBook 15 (M515): Classy looks and performance

ASUS VivoBook 15 M515 is a stylish and feature-rich 15-inch laptop that arguably delivers the best value among all similar options in the market today. The 15.6-inch Full HD two sided NanoEdge display on the new VivoBook 15 pushes the boundaries of what’s possible with even further slimmed down bezels all around the display. This results in a notable 83% screen-to-body ratio for immersive viewing, which comes in a compact package. To add on, the Full-HD LED panel offers good color reproduction with stunning visuals.

ASUS VivoBook 17 (M712): See more, carry less

Whether at work or play, the incredibly compact ASUS VivoBook 17 immerses you in an ultimate experience in whatever you set o.ut to do. Its new thin-bezel display provides an amazing 85% screen-to-body ratio for visuals that draw you in, while the ErgoLift hinge tilts the keyboard to give you a comfortable typing position. VivoBook 17 is powered by the latest AMD Ryzen™ 5 5000 Series Mobile Processor with integrated Radeon™ graphics

Some of the new laptops come equipped with ASUS Intelligent Performance technology or AIPT, the new intelligent performance optimization technology by ASUS that balances a devices CPU Performance, system temperature, air flow, fan noise and power consumption. The AIPT technology is capable of boosting the system’s performance by up to 40% while delivering a full day of battery life, while preventing it from overheating. It also gives users the flexibility to choose between optimum performance or optimum battery life by switching between Whisper Mode, Balanced Mode and Performance mode.