Impresario Handmade Restaurants, the renowned hospitality giant that owns popular brands like SOCIAL, antiSOCIAL, Smoke House Deli, has announced its exclusive partnership with Evocus, the game-changing beverage company known for its trending black alkaline water with Bollywood and cricketers. This partnership marks the beginning of a new era in the HORECA industry as two innovative brands join hands to cater to the ever-evolving preferences of the youth.
Evocus Mineral Alkaline Water and Black Alkaline Water will now be available across all the brands and outlets of Impresario Handmade Restaurants PAN India. With this partnership, Evocus has become the exclusive water partner of Impresario Handmade Restaurants in the water category.
Commenting on the partnership, Clavell Santiago head of HoReCa for Evocus said, “It has been a natural fitment to work with Impresario. A partnership like this was bound to happen considering the preference of youth towards a space that is unique, new-age, and exclusive, much like Evocus water.”
Zulkarnain Shaikh, Head of Marketing for Evocus further added, “We are always on the look for strategic partnerships with brands that fall in line with our vision and values. This partnership is a testament to our shared values of excellence and customer-centricity, and we look forward to growth, innovation, and opportunities it will bring along with this collaboration.”
Nilesh Patel, Business Head – West at Impresario Handmade Restaurants said “This premium partnership between two leading brands is sure to make a significant impact in the casual dining restaurant space, where the exclusive crowd expects innovative, industry-first products. Premium craftsmanship like Evocus water perfectly complements the brand portfolio of Impresario”
The partnership between Impresario Handmade Restaurants and Evocus began in February 2023. It is already generating a buzz among the youth, who are excited to try the revolutionary black alkaline water at their favorite hangout spots.