Mumbai, May 2022: In a remarkable development for Mumbai’s iconic shopping and entertainment destination – R CITY mall has been recognised for its fresh all-around premium makeover by two of the most notable forums in India’s retail real estate space. Recently, the mall has bagged two awards at the IMAGES Shopping Centre Awards (ISCA) 2022 and one at the MAPIC India Shopping Centre Summit & Awards 2022 for its innovative turnaround story.
At the turn of the decade, R CITY scripted a new chapter in its 12-year-old story of being Mumbai’s esteemed retail icon by undergoing a complete transformation inside-out. The mall’s interiors were revamped with a plush makeover alongside an elegantly redesigned logo coupled with an eclectic mix of premium brands, turning R CITY into a breath-taking world of delight. In fact, the mall pulled out all the stops with its unique floral architecture and mall fragrance, as well as striking art installations, creating a sublime ambience for its visitors.
Furthermore, R CITY is home to not only an array of iconic international and indigenous fashion and lifestyle brands but also houses 250+ global cuisines across various restaurants and 9+ entertainment centres, all under one roof. Besides this, it has also endeavoured to upgrade its services – be it the best-in-class safety and sanitation protocols, concierge services or grand fests. The mall organises a variety of fiestas and flea markets during festive seasons alongside other entertaining events like food festivals, stand-up comedy and musical events with celeb comedians and musicians, and much more – becoming the city’s premium fashion, leisure and entertainment hub and delivering an extraordinary customer experience to its patrons at all touchpoints.
While ISCA 2022 honoured R CITY with two prestigious awards— the ‘Most Admired Shopping Centre of the Year – Marketing & Promotions’ and the ‘Most Admired Shopping Centre of the Year – Best Turnaround Story,’ the mall also won the MAPIC India award for the ‘Best Reorientation Project Shopping Centre of the Year.’ Having been honoured with these awards is a testament to R CITY’s successful 360 degrees makeover and its innovative marketing initiatives.
Commenting on winning three awards at two top forums within a span of a month, Sangeeta Prasad – Group CEO – Runwal Group, said, “Receiving these awards is a recognition of our efforts to transform R CITY into the largest lifestyle and entertainment destination in Mumbai, and we are extremely glad about that. Moreover, it has been immensely encouraging to have been acknowledged twice for our mall transformation story by the foremost authorities in the industry, and we couldn’t have been more pleased!”