In recent years, sectors tied to home exteriors—particularly roofing and landscaping—have shown remarkable expansion. Homeowners are increasingly demanding roofing solutions that are not just durable but also energy-efficient, reflecting a growing awareness of sustainability. At the same time, the tree-trimming and landscaping markets are expanding, as residential curb appeal and outdoor health become priorities.
Roofing: Innovation Driving Market Expansion
Roofing is central to these trends. According to Allied Market Research, the global roofing market is projected to reach USD 156.0 billion by 2030, propelled by demand for resilient and eco-friendly materials.
Consumers now seek roofing options that provide not only aesthetic appeal, but also thermal insulation, solar integration, and long-term durability. To meet this demand, the industry is innovating with advanced materials that reduce environmental impact while enhancing performance.
Green roofs—roofs partially or completely covered with vegetation—are gaining popularity, as they combine visual appeal with benefits such as insulation, stormwater retention, and biodiversity support.
Beyond materials, roofing design and installation practices are also evolving. New techniques allow faster, safer work and better integration with home systems (like solar panels or ventilation).
Tree Trimming & Exterior Landscaping
Just as roofs are evolving, so too are outdoor care services. The tree-trimming and landscaping industry is growing in response to homeowner interest in maintaining healthy, attractive exteriors. In the U.S., over 300,000 people are employed in tree-trimming work according to IBISWorld data.
But tree trimming is not just ornamental. Proper maintenance helps prevent hazards from falling branches during storms, improves tree health by encouraging airflow and sunlight, and increases property aesthetics. Likewise, caring for the base of the tree is just as crucial. One key aspect is mulching, which, when done correctly, can retain moisture, regulate soil temperature, and suppress weeds. However, homeowners often fall into several traps when it comes to common mulching mistakes.
Many businesses in this sector now offer design consulting, advising homeowners on tree species suited to their local climate and landscaping goals. The industry is shifting from purely maintenance toward full-fledged outdoor design and care.
The Rise of the Insulation Market
Another growth area adjacent to the home’s envelope is insulation. As energy efficiency becomes more critical in residential design, the global insulation market is expected to surpass USD 79.5 billion by 2027.
High-quality insulation helps regulate interior temperatures, reducing the need for excessive heating or cooling, lowering energy bills, and shrinking carbon footprints.
The market is also responding with improved products: newer materials offer not only thermal benefits but also fire resistance, moisture control, and acoustic dampening. Some manufacturers are exploring biodegradable or recyclable insulation to minimize environmental impact.
Outlook & Implications
The combined growth in roofing, tree care, and insulation reflects a broader shift: homeowners are valuing sustainability, efficiency, and long-term durability in their home investments.
For companies operating in these sectors, opportunities lie in:
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Product innovation (eco-friendly materials, integrated systems)
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Service differentiation (design, consulting, smart installation)
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Market education, helping customers understand long-term cost savings and environmental benefits
As the home improvement landscape evolves, what’s “above and around” the home is becoming just as important as what’s inside.