CarDekho Group Welcomes Sudarshan Sarma as Chief Business Officer, New Auto

September, 12th, 2024: CarDekho Group’s New Auto business unit that operates India’s top automotive platforms such as CarDekho.com, BikeDekho.com, ZigWheels.com, and PowerDrift, has appointed Sudarshan Sarma as the Chief Business Officer.

With the Indian automotive industry growing aggressively and car ownership increasing rapidly, CarDekho Group, with its massive 60 million monthly reach in the auto sector, is poised to drive significant value for consumers & businesses alike. Sudarshan’s role will focus on market expansion, revenue growth and building strategic partnerships in the Indian auto industry.

“We’re excited to welcome Sudarshan as CBO in our New Auto Business. With a distinguished career spanning two decades in the automotive and technology sectors, Sudarshan is the perfect fit to spearhead strategic business development and drive innovative growth initiatives” said Mayank Jain, CEO – New Auto.

Before joining New Auto, Sudarshan served as Senior Director at Flipkart, where he played a crucial role in leading third party monetization and agency relationships. Sudarshan has held prominent positions at Facebook, Google, Carzonrent and General Motors. Sudarshan began his career with General Motors India as a sales manager followed by roles at Google and Facebook where he was instrumental in digitizing the India auto industry.

Sudarshan Sarma, CBO, said, “CarDekho Group has significantly transformed the automotive sector, creating a seamless connection between consumers and the broader ecosystem. The platform’s strong brand recall and organic growth are a testament to the trust it has earned from consumers. I’m excited to enable the company into its next phase of innovation, working with the talented team to harness technology and data, delivering exceptional value to both our consumers and industry partners.”