October 19th, 2024, Mumbai, India – Inorbit Malls, a pioneer in the retail and the shopping centre industry is excited to announce the launch of its first-ever brand-led campaign. Titled “Bade Dilwali Diwali”, this campaign is a celebration that goes beyond traditional boundaries, inviting everyone to come together as one big family this Diwali.
Through this campaign, Inorbit Malls is setting the stage for a memorable experience that exhorts everyone to embrace generosity and kindness. Promoted across digital, and print, the campaign seeks to emphasize not only the importance of family and friends, but also those who contribute to our daily lives – from the service staff to colleagues, neighbours, and more. It is an invitation to everyone to celebrate with open hearts and minds, making it a festival that truly lights up lives.
The magic of the campaign is echoed across all the properties of Inorbit Malls in the form of a majestic Swan centrepiece representing purity, love, loyalty, and transformation. The campaign invites mall-goers to capture their own special Diwali moments by participating in interactive activities such as selfies with the Swan and other social media contests.
In addition to the visual spectacle, Inorbit is also organizing several engaging events and workshops across its malls ensuring a holistic and immersive experience for the visitors. The campaign reflects Inorbit’s ethos of making the mall not just a shopping destination but a place for the community to come together, share, and celebrate.
On the campaign launch, Rohit Gopalani, SVP & Head Leasing, Marketing & Corporate Communications, Inorbit Malls (India) Pvt. Ltd said, “At Inorbit Malls, we believe Diwali is more than just a festival of lights; it’s a celebration of togetherness. This year, through our ‘Bade Dilwali Diwali’ campaign, we aim to inspire our patrons to share the joy of Diwali with everyone around them. Whether it’s through our captivating Swan installation, symbolizing love and grace, or our call to ‘join us to add light to somebody’s life,’ we want to create a space where every moment is cherished, and every visitor leaves with their heart a little fuller.”
Lalit Kewalramani, Managing Director, NashXp said, “As an agency, we’re proud to work with Inorbit on this special campaign. We believe that Diwali is a time to reflect on what matters most and to bring people together, not just on screen, but through real, meaningful experiences. With our 360-degree service offering, including experiential activations at the malls, we aim to create memorable moments for everyone. We’ve asked people to share what Diwali means to them, and it’s been amazing to see the diverse, personal responses. We’re turning these answers into posters featured across social media, adding another layer of community engagement.”