India, 12th March 2025: Noise, India’s leading smartwatch and connected lifestyle brand, is taking its decade-long innovation and market leadership to the global stage. The company has officially announced its international expansion as part of its robust growth strategy, beginning with the Gulf Cooperation Council (GCC) region. This strategic move aligns with the brand’s vision of democratizing meaningful technology and making India’s best-in-class innovation accessible to consumers worldwide. Noise announced its entry into the Middle East market with leading partners to establish a strong presence in the region as part of its first expansion phase.
Noise is strengthening its overseas market presence through strategic retail partnerships, online marketplaces, and key distribution networks. To replicate its India success story globally, Noise is bolstering its presence through strategic retail partnerships, online marketplaces, and key distribution networks. As part of this expansion, Noise has entered the Middle East market in collaboration with Lime Concepts. Noise products will now be available across Virgin Mega Stores, a leading lifestyle and electronics retailer in the GCC region. This will provide consumers with a hands-on opportunity to explore and engage with Noise’s premium offerings.
Commenting on this milestone, Gaurav Khatri, Co-Founder of Noise, said, “After leading India’s wearable revolution for over a decade, we are thrilled to take our innovation and offerings to international markets. This global expansion marks the realization of our vision and the next bold chapter in our journey to become a leading force in smart wearables worldwide. Our goal has always been to create technology that seamlessly integrates and enhances users’ everyday lives, and we are excited to introduce the best of Noise to consumers around the globe. As we enter new regions, starting with the GCC through strong strategic partnerships, we are poised to replicate our success story on a global scale as a ‘Made in India, Made for the World’ brand.”
The GCC region marks a strategic first step in Noise’s global expansion, with a market that is primed for smart wearables. Today, the GCC region is home to one of the world’s youngest and most tech-savvy populations, with over 50% under the age of 25. Technology is deeply embedded in their daily lives—not just for convenience but as an essential part of their lifestyle. Smart wearables are no longer a luxury but a necessity; their role is no longer limited as a fitness tracker but encompasses fitness, health, lifestyle, enabling functionalities which allow users to do more with their wearables, while seamlessly integrating into their lives and enhancing their overall experience. With these parameters accelerating digital adoption, it makes this an opportune time for Noise to bring their offerings to the market.
Noise’s global expansion is a strategic effort towards replicating its India playbook of democratizing technology and building consumer trust worldwide. Noise will offer its full range of products across categories—smartwatches, smart rings, and audio devices including the celebrated Luna Ring, Master Buds with Sound by Bose, and the ColorFit Pro Series. The brand’s NoiseFit App—India’s highest-rated health and fitness platform—will also be a key part of its global proposition, creating an integrated experience for users while expanding the ecosystem with a growing global community.
As a proud ‘Made in India’ brand, Noise has strived to strengthen India’s position in the global smart wearables industry. Its success story has stemmed from its core belief of making premium wearable experience accessible, laced with consumer-centric innovations, industry-forward design and an unwavering consumer loyalty. This milestone further underscores Noise’s vision to empower global consumers with an intelligent, connected ecosystem and establish itself as an aspirational ‘Made for the World’ brand.’ Earlier this year, Noise showcased its offerings at CES, receiving an overwhelming response—further validating the global demand for its advanced wearables.
As Noise enters new territories, it continues to champion India’s innovation prowess, delivering premium smart wearables that cater to evolving global consumer needs. This expansion marks a significant milestone in its journey, reinforcing its mission to bridge technology and lifestyle while setting new benchmarks in the international smart wearables industry.