Vrindavan, March 12, 2025: Omaxe, one of India’s leading real estate developers, and its new vertical BeTogether, brought the vibrant spirit of Braj to life with a grand ‘Braj Ki Holi’ celebration at Omaxe Eternity, Vrindavan. This immersive festival captured the essence of Holi in the land of Krishna, offering attendees an authentic cultural experience steeped in tradition, music, and devotion. The event was attended by the key dignitaries of Omaxe, including Mr. Rohtas Goel, Chairman & Non-Executive Director, Omaxe Ltd.; Mrs. Sushma Rohtas Goel, Chairperson, Omaxe Foundation; Mr. Mohit Goel, Managing Director, Omaxe Ltd. & Founder BeTogether; and Mr. Sunil Kumar Solanki, Business Head, Omaxe Ltd.
The event showcased the unique Holi traditions of Braj, bringing alive the Lathmar Holi of Braj, where women playfully struck men with sticks in a time-honored display of festivity. The air was filled with the rhythmic beats of Dhol, Drums, and Bollywood Music, setting an electrifying atmosphere for dance and celebration. Floral Showers & Color Splash created a breathtaking visual spectacle as petals and vibrant hues filled the sky, enhancing the spiritual and festive energy of the occasion. Attendees were also treated to a feast of traditional Braj delicacies, offering an authentic taste of Vrindavan’s rich culinary heritage.
A key highlight of the event was the mesmerizing Drone Art Show, which illuminated the night sky with breathtaking visuals, blending modern technology with the traditional festivities. The celebration also featured spectacular performances, including a special act by Bomb Fire Crew from India’s Got Talent (Season 9) and a dynamic musical performance by Indian musician, singer, and composer Akhil Sachdeva, making the event an unforgettable experience for all. With over 11,000 attendees, the event reinforced Omaxe’s commitment to building community-driven experiences.
Speaking about the celebration, Mr. Mohit Goel, Managing Director of Omaxe Ltd. & Founder BeTogether, said, “Braj Ki Holi is not just a festival; it is an emotion that brings people together in celebration of love, devotion, and unity. As Brijwasis, our family’s roots are deeply intertwined with this sacred land, and this festival holds a special place in our hearts. My father, Mr. Rohtas Goel, the founder of Omaxe, and I are proud Brijwasis, and our connection to this land is not just historical but deeply emotional. At Omaxe, we strive to create experiences that go beyond real estate—ones that strengthen communities and celebrate our shared heritage. Through events like these, we aim to revive and honor India’s rich cultural traditions while building a sense of belonging among people.”
Omaxe has consistently been at the forefront of creating vibrant community experiences across its projects. Beyond building world-class townships and infrastructure, the company is dedicated to organizing cultural celebrations that bring joy, energy, and a sense of togetherness to its residents and the wider community. Events like Braj Ki Holi reflect Omaxe’s philosophy of not just developing destinations but nurturing thriving communities that celebrate India’s cultural legacy.
