Mumbai, April 22 2025: Say hello to your new skincare obsession! Supergoop! – the brand that made sunscreen fun, effortless, and oh-so-wearable is finally in India, making its grand debut exclusively on Nykaa. No more sticky, chalky formulas, just feel-good SPF that fits seamlessly into your everyday routine.
For over 15 years, Supergoop! has been on a mission to change the way the world thinks about sunscreen. Founded by Holly Thaggard, the Experts in SPF™, have redefined sun protection with game-changing formulas like the iconic Unseen Sunscreen. Whether you want a glow-boosting finish (hello, Glowscreen!), a 100% invisible shield (hello, Unseen!), or a mattifying finish that doubles as a primer (hello, Mineral Mattescreen!), there’s an SPF for every skin type, tone, and lifestyle.
As the go-to beauty authority in India, Nykaa has led the charge in making SPF an everyday essential. Now, with Supergoop!, Nykaa is elevating the conversation around sun care, ensuring consumers have access to innovative and effective sun protection solutions. This fully omni-channel launch will see Supergoop! available across Nykaa.com, Nykaa Luxe, and Nykaa’s select retail stores. Whether you’re a sunscreen newbie or a devoted SPF stan, get ready to glow, protect, and slather up, because with Supergoop! and Nykaa, sun protection has never looked (or felt) this good!
Commenting on the launch, Anchit Nayar, Executive Director and CEO, Nykaa Beauty, said: “In a country where sun exposure is high year-round, the need for sun care awareness has never been more critical. We see this shift happening, sunscreen is now among the top three most-searched beauty categories on Nykaa, indicating growing curiosity but also a gap in daily SPF adoption. With Supergoop!’s innovative, skincare-first formulations, we aim to turn sun protection from an afterthought into a seamless and daily habit. This launch is not just about introducing a cult-favorite brand, it’s about redefining how India perceives SPF. As Supergoop!’s exclusive partner in India, we are excited for our consumers to try these globally loved products that provide next-generation sun protection that are effective and effortless.”
“20 years ago, I launched Supergoop! to change the way the world thinks about sunscreen and I am super excited to partner with Nykaa to bring this mission to India, a land of heritage and energy! Our feel-good, game-changing daily SPF formulas are clean, efficacious, and created with UV-protecting ingredients – perfect for both city and country living. Our brand is about empowering consumers to enjoy the sun confidently with protected and nourished skin. We hope everyone will join this revolution to make UV protection an instinctive daily habit and create a brighter, healthier future together.” said Holly Thaggard, Founder of Supergoop!
Supergoop! is bringing you a sun protection lineup like never before, designed to fit every need and every lifestyle. Whether you’re looking for a super charged glow with Glowscreen, a 100% invisible finish with Unseen, a makeup-gripping primer with Mineral Mattescreen, or long-lasting defense with the PLAY Everyday Lotion, we’ve got you covered. For convenience on the go, enjoy the Glow Stick, the Sunscreen Spray, or the (Re)setting 100% Mineral Powder.
