New York, Dec 18 — MediaCo Holding Inc. (Nasdaq: MDIA) today announced a partnership with Katz Television Group, a division of Katz Media Group, the nation’s largest and most established media sales organization. Katz will serve as national media sales representative for MediaCo’s owned-and- operated EstrellaTV stations, exclusive for political advertising and preferred for Direct Response (DR) and Paid advertising sales across the portfolio.
The agreement comes as EstrellaTV posts the strongest year-over-year prime-time growth in its history, cementing its position as one of the fastest-rising Spanish-language television networks in the U.S. Under the partnership, Katz will represent EstrellaTV stations in New York, Los Angeles, Miami, Houston, Chicago, and Denver – covering four of the top five U.S. Hispanic markets.
“This partnership is a force multiplier for everything we’re building,” said Brian Fisher, Chief Revenue Officer, of MediaCo Holding Inc. “EstrellaTV is delivering historic ratings growth, expanding its footprint in top markets, and connecting with audiences in ways advertisers are actively seeking. Katz brings unmatched scale, agency relationships and executional expertise that accelerates our ability to monetize that momentum.”
EstrellaTV recently delivered the highest year-over-year prime-time P18–49 growth ever, surging +92% in November. Quarter-to-date, EstrellaTV is outperforming prior-year averages every night.
“MediaCo is building something special,” said Craig Broitman, President of Katz Television Group. “EstrellaTV’s rapid audience growth represents a powerful opportunity for advertisers. We’re proud to partner with MediaCo to scale these assets nationally and deliver meaningful value to brands.”