Jammu, May 26: Canara Robeco Asset Management Company Limited India’s second-oldest Mutual Fund, has launched the ‘Nivesh Bus Yatra’ in Jammu to create awareness about mutual fund investment and educate investors across the state.
The initiative aims to simplify the mutual fund investing and encourage financial literacy across the state. The bus has begun its journey in Jammu, followed by Rajouri, Poonch, Uddhampur and Kathua, reaching key locations, engaging residents across the city.
“In today’s evolving financial landscape, knowledge is as powerful as understanding. An informed investor not only makes better decisions for themselves but also contribute to a stronger financial ecosystem. We are committed to making investment knowledge simple, accessible and actionable,” said Rajnish Narula, Managing Director and Chief Executive Officer, Canara Robeco AMC. “The Nivesh Bus Yatra aims to bring financial education directly to communities. Having already reached states like Kerala, Punjab, West Bengal, Tamil Nadu, Karnataka, Rajasthan, Telangana, Andhra Pradesh, Odisha, Assam, Maharashtra, Goa and Himanchal Pradesh, we are now taking it to Jammu to engage with residents in across multiple cities, simplify investing concepts, dispel common myths, and promote long-term financial planning.”
The Nivesh Bus Yatra will interact with residents at the prominent community locations, providing easy-to-understand insights about investments. Through interactive demonstrations and digital tools, the initiative aims to simplify investment concepts and explain the benefits of long-term financial planning.
“We are committed to empowering investors by making financial knowledge practical and accessible. This Nivesh Bus Yatra is an extension of our commitment to the ground, engaging communities directly and meeting investors in their own environments,” said Gaurav Goyal, Head – Sales & Marketing, Canara Robeco AMC. “By engaging directly, we aim to provide practical guidance, address common misconceptions, and encourage a long-term investment mindset among investors.”
Through this initiative, Canara Robeco AMC aims to further strengthen investor awareness and expand financial inclusion efforts in emerging and underserved markets.