LEAWOOD, Kan., Oct 01 — AMC Theatres® (NYSE: AMC) today announced the launch of an all-new birthday party booking experience, offering families and groups an enhanced movie theatre birthday celebration at a great value. With pricing that can provide savings of up to 25% when booking a private theatre rental event, the redesigned program combines a streamlined online booking process, new food and beverage options, and integrated digital invitations through a partnership with Evite.
Available beginning today at AMC Birthday Parties, the upgraded birthday party platform leverages AMC’s Private Theatre Rentals program and enables guests to easily plan and customize their celebration from start to finish. The refreshed experience will be available at approximately 300 AMC locations nationwide, with expanded showtime availability and new options designed specifically for birthday celebrations and group events. The program comes as movie-theatre birthday parties on Evite are attracting significantly larger groups, with AMC-hosted party attendance up nearly 25% year-over-year, according to data from Evite.
The refreshed birthday party program delivers a combination of value, convenience, and customization, including:
- Up to 25% Savings on Birthday Party Bookings: Guests can enjoy meaningful savings when booking a private theatre rental birthday party, creating an upgraded moviegoing celebration that delivers real value for party planners.
- Streamlined Online Booking: A redesigned digital journey allows guests to quickly browse availability, select showtimes, and complete reservations in one place.
- Integrated Evite Partnership: Through AMC’s partnership with Evite, guests can create and send custom AMC-branded digital invitations and manage their guest list, all within a connected experience.
- Enhanced Food & Beverage Options: Guests can choose from new birthday-focused food and beverage packages designed for group celebrations, including shareable party packs with popcorn, drinks, hot dogs, and kid-friendly treats like Dippin’ Dots.
- Improved Communication and Planning Tools: Guests benefit from clearer confirmation details and marketing support throughout the planning process. With nearly 70% of Evite’s movie-theatre events representing kid and teen birthdays—typically planned 25 days in advance for peak weekend slots—the integrated tools give parents a hassle-free, all-in-one planning solution.
“With savings of up to 25% on private theatre rentals, AMC is making birthday parties a great value for families and friends looking to celebrate on the big screen,” said Ellen Copaken, SVP Business Development. “Combined with our new booking platform, enhanced food and beverage offerings, and a strong lineup of family-friendly and action-adventure movies still to come in 2026, it’s now easier than ever to plan a private and memorable movie theatre birthday party event.”
“We’ve seen a powerful trend toward larger group gatherings at the cinema,” said David Yeom, CEO of Evite. “Nearly 70% of theatre events hosted on Evite are kid and teen birthdays, and whether it’s a milestone birthday or a fan watch party, people are craving those shared, face-to-face experiences. AMC is already the top-named theatre destination on our platform by a wide margin. Our goal is always to make party planning effortless, and by partnering with AMC, we are able to remove the friction for busy hosts—seamlessly bridging the gap between a digital invitation and a memorable night at the cinema.”
Together, these enhancements make AMC birthday parties easier to plan while delivering meaningful savings for party planners looking to celebrate with a big screen experience. From booking and invitations to food, beverages, and the movie itself, AMC now offers a more seamless birthday party celebration from start to finish.
Birthday Party Events pricing varies based on location, time of day, and day of the week, and can be booked one to six weeks in advance of an event, depending on theatrical release plans of specific titles.
The discount is based on the full-price adult ticket for a comparable showtime at maximum capacity and will vary by location.
