Schbang and Masters’ Union launch Strategic Marketing & AI MasterCamp

Schbang, a creative, media and technology transformation company, is delighted to launch the MasterCamp in Strategic Marketing & AI, a 9-month programme offered in collaboration with Masters’ Union. This comprehensive programme equips aspiring marketers with modern marketing tools, strategies, and the transformative potential of AI. The MasterCamp further enhances the learning journey with a 12-week virtual internship at Schbang, allowing students to apply their skills in real-world settings, while the top 20 students secure a 2-month paid offline internship at Schbang’s offices.

Masters‘ Union specializes in providing education led by industry experts. In partnership with Schbang Academy, both institutions have recognized the opportunity to address the rapidly changing demands of the marketing industry. This meticulously crafted programme, delivered by Schbang‘s leadership and subject matter experts, adopts an experiential learning format, enabling participants to gain hands-on skills in marketing & AI tools and a profound understanding of the marketing lifecycle. Schbang, renowned for its ability to create viral campaigns that yield successful outcomes for Fortune 500 clients, brings invaluable practical expertise to the MasterCamp.

The MasterCamp offers a dynamic learning environment, featuring 120 hours of live classroom teaching and monthly interactive community-led workshops that foster knowledge exchange. Participants gain expertise in universally-used marketing tools such as Adobe Firefly, Semrush, ChatGPT, Stable Diffusion, Kaiber, and more.

Designed and delivered by Schbang Academy, the MasterCamp provides rigorous industry-immersive training, outcome-driven learning experiences, and live projects, benefiting undergraduate students and young professionals seeking advancement in their marketing careers. Upon successfully completing case studies, boot camps, hands-on projects, and collaborations, participants are awarded a Certificate of Completion jointly issued by Masters‘ Union and Schbang.

To offer comprehensive support throughout the programme, the dedicated Career Services Team at Masters‘ Union provides personalized guidance, including mentor allocation, one-on-one mentor sessions, domain-specific resume tailoring, personal branding assistance, coaching in crafting and delivering elevator pitches, optimizing strategic LinkedIn profiles, participation in presentation workshops, honing presentation skills, and developing the ability to navigate various professional situations.

Harshil Karia, Founder and MD of Schbang said, “We firmly believe in the transformative power of continuous learning and professional development. Through our collaboration with Masters’ Union, we are uniting industry leaders and educators, our aim is to deploy methodologies that enhance the learning experience, offering targeted development. The MasterCamp in Strategic Marketing & AI is a programme designed to nurture young talent in marketing and equip them with the knowledge and skills needed for a seamless transition into leadership roles’.

Addressing the MasterCamp programme, Radhika Raheja, AVP at Schbang Academy, expressed her enthusiasm, stating, “Our collaboration with Masters‘ Union marks an exciting milestone in the education of aspiring marketers. We’re delighted to provide a programme that equips them with modern marketing tools, strategies, and the transformative potential of AI with the aim that young professionals remain ahead of the curve.”

Pratham Mittal, Founder of Masters’ Union said “The marketing industry is undergoing a seismic transformation, and the demand for tech-enabled marketers is on the rise. In recent years, we’ve witnessed shifts in marketing strategies and consumer behaviour. For instance, the use of artificial intelligence in marketing has increased by 44% in the last two years alone. With the Strategic Marketing & AI MasterCamp, we have a programme with hands-on, real-life projects that grants students invaluable experiences, and the selected students have a unique chance to intern directly with Schbang, and work on exciting projects with actual clients.”

Tarun Gangwar, Director at MasterCamps further mentions “Leading the charge in industry-aligned education, our programme is a unique collaboration, benefitting from Schbang‘s industry expertise and insights from CXOs and CMOs at leading companies. The curriculum, meticulously curated with inputs from industry experts and senior marketing professionals, immerses students in on-campus experiences. They engage in experiential interventions like creating their own brand for a drop shipping business and have the opportunity to network with industry leaders, igniting their entrepreneurial spirit.”