Mumbai, Sep 07: Supersox, India’s No.1 socks brand, has entered physical retail with the launch of its first-ever kiosk at Lakeshore Mall, Thane West, Maharashtra. With a strong presence across online and general trade channels, the brand is now expanding its footprint into experiential retail.
The kiosk will offer the brand’s portfolio for men, women and children, along with licensed collections featuring Disney and Marvel, which give fans a way to bring their favorite characters like Spider-Man, the Avengers, Disney Princesses, Mickey Mouse and the Lion King, among many others, into everyday wear.
Supersox currently offers one of the widest product ranges in the category, with over 10,000 SKUs and 100,000 unique designs. Backed by over 50 years of experience in the socks and hosiery business, the brand has built a strong presence across multiple channels and is now bringing that expertise into a physical shopping experience.
The launch marks a significant shift for the brand as it expands from its established online and general trade presence into offline retail. The move also comes as Supersox continues to strengthen its brand presence, with Bollywood actor Kartik Aaryan as its brand ambassador.
Commenting on the move, Harsh Saraf, Director, Supersox, said,
\”Expanding into retail allows us to bring the Supersox experience closer to our customers. It gives shoppers the opportunity to physically see our products, explore our wide range and directly engage with the brand, helping us build stronger relationships with our customers.”
Lakeshore Mall was chosen for its high footfall and central location just off the Eastern Express Highway, making it a strategic entry point for the brand’s retail debut.