The Indian beauty industry has entered a new era, and hair extensions are no longer reserved for celebrities or bridal stylists. As consumers demand quick, safe, and glam transformations without the long-term commitment, hair extension brands are becoming household names. In 2025, the market for Indian hair extensions is not just growing—it’s thriving.
With India being one of the largest suppliers of human hair globally, it’s only natural that homegrown brands are stepping into the spotlight. From premium clip-ins to salon-grade tape-ins, Indian brands are combining global-quality products with local pricing and accessibility.
Here’s a curated list of the top Indian hair extension brands you should know in 2025—whether you’re a beauty enthusiast, salon professional, or investor eyeing the next big thing in personal care.
1. Strands.co.in – Premium, Seamless, & Salon-Loved
USP: 100% natural human hair with a seamless finish for Indian textures
Product Range: Clip-ins, halo extensions, ponytails, bangs, toppers
Strands has quickly carved a niche for itself in the premium segment. Known for offering salon-grade extensions that blend flawlessly with Indian hair, the brand is a favorite among stylists, brides, influencers, and women who want volume and length without damage.
What sets strands apart is its focus on customized textures and tones for Indian consumers. Their clip-ins, toppers, and volumizers are especially popular among working professionals who want styling flexibility without compromising hair health.
If you’re looking for something discreet, reusable, and durable, Strands is a top-tier pick in 2025.
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2. 1 Hair Stop – The OG in Online Hair Extensions
USP: Online-first brand with nationwide shipping
Product Range: Clip-ins, halos, tape-ins, colored streaks
A pioneer in making hair extensions accessible online, 1 Hair Stop offers a wide range of options suitable for both everyday users and salons. Their products are known for being lightweight, easy to apply, and styled to suit Indian hair profiles.
Their site features detailed tutorials and shade guides, which has helped them win over DIY hair lovers across metros and Tier 2 cities alike. In 2025, they continue to be one of the most trusted digital-first hair extension brands in India.
3. Diva Divine – Salon-Backed, High-End Hair Solutions
USP: Professional-grade extensions backed by global salons
Product Range: Keratin bonds, tape-ins, wefts, ponytails, wigs
If you’re looking for the most professional-grade extension options, Diva Divine is your go-to brand. Backed by international salon chains, Diva Divine has physical stores in cities like Delhi and Mumbai, along with a strong online presence.
Their permanent options like keratin-bonded and tape-in extensions are commonly used in bridal styling and long-term hair transformations. The brand also offers synthetic options and wigs, catering to a broader market including hair loss and fashion segments.
4. Hair Original – The Export-Quality Powerhouse
USP: One of India’s largest hair exporters stepping into D2C
Product Range: Virgin hair bundles, clip-ins, closures
Hair Original began as one of India’s top exporters of South Indian virgin hair, supplying brands globally. In recent years, they’ve pivoted into the direct-to-consumer space, offering salon-quality hair at competitive prices.
With a deep-rooted supply chain and ethical sourcing from temples, their products are highly durable and naturally textured. Hair Original is well-positioned in 2025 as a scalable, export-grade Indian brand going mainstream.
5. Nish Hair – Personal, Bold & Instagram-Friendly
USP: By women, for women – focused on confidence and everyday styling
Product Range: Toppers, patches, bangs, colored extensions
Founded by influencer Parul Gulati, Nish Hair is a D2C brand that marries empowerment and aesthetics. The brand’s content-driven approach, especially on Instagram and YouTube, has helped normalize hair extensions for the everyday Indian woman.
Toppers, hairline patches, and clip-in bangs are popular among women dealing with postpartum hair loss or thinning. The brand is known for its relatable branding and real-user transformations, building trust in a category that was once considered taboo.
Why the Indian Hair Extension Market Is Booming in 2025
Market size growth: India’s hair extension market is projected to cross INR 2,000 crore by 2027, with a CAGR of 8%+.
Social media influence: Hair styling trends on Instagram, YouTube, and wedding reels have normalized the use of extensions.
Rising affordability: More Indian brands offering premium hair at competitive pricing compared to global imports.
D2C + salon collaboration: Brands like Strands and Diva Divine are working directly with hairstylists to enhance reach and trust.
What to Look for in a Hair Extension Brand
If you’re a buyer (or investor), keep these parameters in mind when evaluating a hair extension brand:
- Hair Type & Texture: Is it 100% human hair? Does it match Indian hair patterns?
- Quality Control: Longevity, shedding resistance, heat tolerance
- Brand Support: Tutorials, trials, customization options
- Customer Feedback: Verified reviews, transformation videos, return policies
- After-Sales Service: Maintenance tips, reusability, customer support
Final Word
Hair extensions in India have moved from a niche category to a full-fledged beauty essential. Whether it’s adding volume before an event, experimenting with color without bleach, or dealing with hair thinning—the demand is real, and it’s growing.
Strands, 1 Hair Stop, Diva Divine, Hair Original, and Nish Hair are not just beauty brands—they’re modern solutions for styling flexibility, hair confidence, and business scalability.
As 2025 unfolds, expect these brands to further scale through influencer marketing, salon partnerships, and international collaborations. If you’re in the beauty business or looking to invest in personal care, the Indian hair extension market might just be your next big move.
