FOCUS Brands (www.focusbrands.com) welcomes Ken Chen as Senior Vice President and Managing Director of Asia Pacific. In his new role, Ken will continue to grow FOCUS Brands’ current retail business in existing markets, as well as expand the portfolio in China, Australia, Indonesia, and others. Cinnabon® and Auntie Anne’s® are currently leading international growth efforts, followed by Carvel®, Moe’s Southwest Grill® and Schlotzsky’s®.
Ken Chen brings twenty years of management consulting experience. Most recently, he spent twelve years at L.E.K. Consulting, where he led the China consumer products practice, focusing on helping companies from across the globe with their China and Asia entry and growth strategies. Ken is responsible for providing insights and strategic tools for clients to succeed in China’s complex business environment.
Nicolas Boudet, President of Focus Brands International, commented, “We are very pleased to have someone with a wealth of regional experience join the team. Ken is a key addition to the FOCUS Brands family, aiding us in boosting business performance for our international franchisees, as well as breaking through new Asia Pacific territories to extend the brands’ consumer reach. His experience is critical to achieving our global growth efforts.”
Ken lives in Shanghai with his wife Jamie and son Johann.