Asha Gautam Celebrates the Spirit of Womanhood with “She Is The One” – A Mother’s Day Tribute

May 9, 2025 Neel Achary Uncategorized 0

In a heartfelt tribute to mothers and women everywhere, leading luxury ethnic wear label Asha Gautam has unveiled its latest Mother’s Day campaign, “She Is The One”—an empowering and evocative initiative presented in collaboration with the Royyce Society, a vibrant community of like-minded women devoted to celebrating life’s journey together.

Mother's Day Campaign - She is The One by Asha Gautam

More than just a campaign, “She Is The One” is a celebration of strength, creativity, and grace. The initiative brought together women from everyday walks of life—homemakers, designers, and entrepreneurs—inviting them to embrace dual roles as creative directors and models. The result: a stunning photo shoot that highlights not only their personal journeys but also their artistic voices.

Draped in Asha Gautam’s timeless pieces—including opulent Paithani Lehengas, intricately designed Banarasi Lehengas, vibrant Rangkaat Lehengas, and elegant Patola Sarees—participants transformed into visual storytellers. Each ensemble served as a canvas for expressing heritage, craftsmanship, and individuality, echoing the brand’s ethos of preserving traditional Indian artistry through contemporary expression.

“She Is The One” seeks to illuminate the extraordinary within the ordinary, offering a platform for women to be seen, heard, and celebrated. By championing their creativity and personal narratives, the campaign aims to uplift and unite, reinforcing the message that every woman is unique, every story is worth telling, and every mother is the heart of her community.

Asha Gautam, known for its commitment to artisanal excellence and women empowerment, stands proud to support this transformative initiative. 

As founder Asha Gautam shares:This campaign is a tribute to the silent strength, beauty, and creativity of women who often go unrecognized. ‘She Is The One’ is about acknowledgement, expression, and most importantly—celebration.”

Through “She Is The One”, Asha Gautam and Royyce Society remind us that true luxury lies not just in fabric and design, but in the lived experiences and radiant spirit of the women who wear them.
 
All edits are now available at:

Asha Gautam, M-8 second floor, Greater Kailash-1, New Delhi – 110048 | Price on request