Bengaluru, April 27: Abiding by the brand’s ethos of speed, agility and self-expression, Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, today announced actor and youth icon Ishaan Khatter as the brand ambassador for Hero Xoom. The Company has also launched a new campaign built around the high-energy nostalgic musical hit while word playing it with ‘Xoom Xoom Xoom Baba.’
Watch Ishaan Khatter take it from adrenaline-fueled stunts to the ultimate ride-date vibe. Set to an upbeat soundtrack, Ishaan and his co-rider dance on their Xoom scooters and ride hand in hand through the city, closing with the signature call ‘Get, Set, Xoom’.
Ishaan Khatter’s association with the brand reflects the very spirit of Hero Xoom. Known for his energy, spontaneity and strong connect with young audiences, he embodies the values that define the scooter – confident, expressive and always in motion.
Commenting on the film, Aashish Midha, Head of Marketing, Hero MotoCorp said,
“Hero Xoom reflects our focus on building products and brands that resonate with young India. With its distinctive design, performance-driven features and strong street presence, it offers a differentiated riding experience. This campaign strengthens our connect with new-age riders, and we are delighted to have Ishaan Khatter on board, whose personality aligns seamlessly with the spirit of Hero Xoom.”
As the newest ambassador for Xoom, Actor Ishaan Khatter commented,
“Working with Hero MotoCorp on the Hero Xoom has been an incredible experience. What I love about this film is that it blends thrill with a touch of romance. We have set it around a fun, spontaneous scooter date, brought alive with a recreated version of a truly iconic song. It has the perfect mix of nostalgia and youthful energy. Shooting it felt effortless and exciting, and I think audiences will really connect with the vibe and chemistry the film brings to life.”
The song is sung by the wonderful and legendary, Usha Uthup and the film is created by McCann India, part of Omnicom Advertising India.
Hero MotoCorp is committed to bringing products that cater to the aspirations of young India through contemporary design, advanced technology and distinctive features, and Hero Xoom is an outcome of that vision. Comprising of Xoom 110, Xoom 125 and Xoom 160, it offers a compelling combination of performance, sporty design and advanced features for new-age riders like Fastest Acceleration, Big 14-14 Wheels and Led Projector Headlamp, and Front Disc Brake.
The brand also continues to strengthen Hero MotoCorp’s scooter portfolio with a blend of performance, style and innovation. The Hero Xoom 110 and Xoom 125 are available across Hero MotoCorp’s dealership network, while the Xoom 160 is available at Hero Premia dealerships across the country.
