Bengaluru, 17 September 2025: Myntra, one of India’s leading fashion and lifestyle platforms, today announced the launch of BERSHKA, strengthening the expansive range of leading international brands on its platform. BERSHKA, part of the Inditex group, is one of the foremost fashion and trend brands for youth globally with a presence in 68 markets worldwide. Arriving just ahead of the festive season, this association brings BERSHKA’s bold and trend-first assortment to Myntra’s 70 million+ monthly active user base.
Founded in 1998, BERSHKA is anchored in empowering young people to express their boldest selves and has established itself as a global leader in fashion-forward, accessibly priced apparel and accessories. BERSHKA seamlessly blends mainstream fashion with emerging subcultures. The brand’s debut on Myntra underscores the platform’s commitment to making the best of international trends accessible to discerning customers, while providing unprecedented access to 1200+ styles across categories like Women’s Wear and Men’s Wear from BERSHKA’s wide assortment in the country.
Designed for a new generation of customers who view fashion as a cultural language, BERSHKA embodies the excitement of defining individual style for the first time. The streetwear giant caters to various age groups of adolescents who resonate with runway trends and pop culture. Targeting the country’s youth, the brand’s range on Myntra will include statement denims, oversized hoodies, cargos, chic dresses, and more.
With a legacy of over 18 years, Myntra has been at the forefront of serving brands and trends to India’s digitally native and fashion-forward customers while inspiring self-expression through fashion. For Myntra customers, tech-led innovations are at the heart of their shopping journey, with AI enabling easy discovery and guiding purchase decisions. Having a revered portfolio of 10k+ fashion brands and the widest assortment of 4 million styles from some of the biggest fashion houses across the globe, Myntra has been consistently growing faster than the market. With a wide reach and 98% of penetration in the country, the platform has set industry benchmarks for service excellence and overall shopping experience. Having a repertoire of more than 450 international brands in its portfolio, Myntra is witnessing ~45% of the demand for these brands from non-metros, with 1 in 3 customers hailing from beyond India’s top cities.