New Delhi, April 9, 2025 — In a landmark step toward financial inclusion and rural empowerment, the Investor Education and Protection Fund Authority (IEPFA), under the aegis of the Ministry of Corporate Affairs, and India Post Payments Bank (IPPB), operating under the Department of Posts, have signed a Memorandum of Agreement (MoA) to jointly launch Phase 2 of the “Niveshak Didi” initiative on April 8. This strategic collaboration aims to scale financial literacy among women in rural, semi-urban, and underserved areas through grassroots mobilization and community-driven education.
“Niveshak Didi” is a unique initiative that trains women postal workers and community leaders to act as financial educators within their local regions. During Phase 1, more than 55,000 beneficiaries participated in IPPB Financial Literacy Camps across India, with approx. 60% female beneficiaries mostly in the youth & economically active age group. Every 2 out of 3 such beneficiaries belonged to deep rural locations ensuring maximum penetration at the grassroots levels.