New Delhi, Aug 14: Ayuvya, one of India’s emerging Ayurvedic wellness brands, today announced it’s launching a dedicated kids category, and it’s a major step in its mission to make preventive healthcare available for each and every stage of life. This new lineup starts off with two specially formulated items, Ayuvya Focus+ – a tonic for the brain and Kids Appetite Booster, meant to help with some of the most common wellness issues kids face between 3–12 years old, using Ayurveda principles in a focused way.
The announcement is arriving when parents are, like, more and more searching for options that are safe, natural, and also scientifically designed so their children can support everyday health without turning to synthetic ingredients. With this new category, Ayuvya seems to want to close that gap in the kids‘ wellness market by sharing age-appropriate Ayurvedic mixes that can support cognitive growth, a healthy appetite, and general good health, kind of from the get-go. At the same time, it also nudges preventive healthcare early, before small issues become a bigger worry later.
The Ayuvya Focus+ brain tonic is made with a carefully curated blend of Ayurvedic herbs, including Brahmi, Mandukaparni (Gotu Kola), Shankhpushpi, Jatamansi, and Jyotishmati. These are traditionally used to back up memory, focus, learning ability, and mental clarity in a more steady way. Alongside that, there is the Kids Appetite Booster, formulated with digestive herbs like Saunf, Ajwain, Jeera, Anardana, and Shunthi (Dry Ginger), which have long been used in Ayurveda to awaken appetite, support digestion, and help with better nutrient uptake.
Commenting on the launch, Astha Jain, Co-founder, Ayuvya, said: “At Ayuvya, we understand that health starts young. Today’s parents are looking beyond stop-gap measures and seeking out natural and trustworthy solutions that they can incorporate into the lifestyle of their kids. Ayuvya’s Kids Category has been carefully crafted to offer products that integrate the traditional knowledge of Ayurveda with current quality norms and provide formulations that are safe, efficacious, and formulated specifically with the changing health needs of children in mind. This marks a significant step in our mission to make preventive healthcare a daily practice among Indian households.”
Ayuvya invested nearly a year exclusively in research and development before introducing the Kids Category, ensuring every formulation underwent rigorous ingredient validation, dosage calibration, stability testing, and quality benchmarking. The products are manufactured in certified facilities, and each batch undergoes stringent quality checks to ensure consistency, purity, and safety for children.
The Kids range has been designed for parents who prefer natural and preventive healthcare solutions for their children. The products will be available through Ayuvya‘s direct-to-consumer website, leading e-commerce marketplaces, quick commerce platforms, pharmacies, and offline retail stores across India, ensuring convenient access for families nationwide.
Looking ahead, Ayuvya plans to significantly expand the Kids portfolio with products across immunity, cough and cold care, digestive health, nutrition, and overall wellness. The company expects the Kids Category to become one of its key growth drivers over the next two to three years, contributing more than 15% of the brand’s overall revenue while strengthening its vision of building a comprehensive Ayurvedic wellness portfolio for every age group.