27th October 2025: Eveready, India’s No. 1 Battery & Flashlight brand, has appointed The Minimalist, India’s leading innovation-first creative agency, as its digital agency of record.
For over a century, Eveready has been synonymous with reliability, innovation, and illumination — powering India’s homes and hearts from batteries and torches that lit up everyday life to lighting and power solutions that now define modern living.
The collaboration with The Minimalist marks yet another progressive step in Eveready’s journey, one where the brand’s unmatched legacy and deep-rooted trust combine with new-age digital thinking & creativity, cultural storytelling, and youth-centric ideas, The Minimalist will steer Eveready’s digital presence through bold campaigns, content innovation, and influencer storytelling that reinforce Eveready’s timeless trust, pioneering technology and innovations and iconic stature.
Sahil Vaidya, Co-founder of The Minimalist, added, “Eveready is a household name with generational recall and now its role in today’s fast-moving world is more dynamic than ever. Our approach will focus on insight-driven creativity, rooted in culture, to help Eveready speak to a younger, digitally-native audience while celebrating its legacy of energy and innovation.”
Mr. Anirban Banerjee, CEO, Eveready Industries India Ltd., said, “Eveready stands tall as a brand built on a century of trust and innovation. As we expand our digital footprint, we are delighted to partner with The Minimalist – that shares our passion for creativity and progress. This collaboration brings together Eveready’s enduring legacy and The Minimalist’s modern digital acumen, paving the way for powerful storytelling and deeper consumer engagement.”
As India experiences a surge in quick-commerce convenience, handheld gadgets, and fast-moving home solutions, Eveready’s expansive portfolio has evolved to occupy an FMCG-like space in the audience’s mind as a brand that’s ever present in the rhythms of daily life.
This collaboration between a heritage powerhouse and a new-age creative force is set to energize Eveready’s digital narrative — reinforcing its position as a brand that doesn’t just keep up with the times but continues to define them.