New Delhi, Apr 30 (BNP): A recent industry report highlights a clear shift in how Indian consumers are choosing smartphones, with artificial intelligence features and design aesthetics playing a major role in purchase decisions.
The report indicates that buyers are no longer focusing only on price or basic specifications. Instead, they are increasingly drawn to smartphones that offer smarter AI-based features such as enhanced photography, improved battery optimisation, voice assistance, and personalised user experiences. These upgrades are making everyday phone use more convenient and interactive.
Alongside technology, design has become equally important. Consumers are showing strong preference for slim builds, premium finishes, and modern looks that match their lifestyle and personal style. This change reflects a growing demand for devices that combine functionality with visual appeal.
The findings also suggest that many customers are now willing to spend more for smartphones that deliver a better overall experience. This trend points to a gradual shift in the Indian smartphone market towards more premium and feature-rich devices, as user expectations continue to evolve.
