Mumbai, 2nd April 2025: On April 1st, ixigo launched its April Full Refund Sale, leaving the internet wondering – was it just an April Fool’s prank or a genuine offer? As it turned out, it was the real deal. In a unique twist on its annual April Fool’s Day campaign, ixigo surprised everyone by refunding 100 lucky travellers the full amount of their domestic and international flight bookings, effectively making their tickets free.
The campaign was first announced on March 31 through a fun and creative video featuring ixigo’s co-founders, Aloke Bajpai and Rajnish Kumar, in a quirky and never-seen-before avatar. What initially seemed like a prank turned out to be one of the most unexpected and delightful giveaways!
The sale, which ran on 1st April from 11 AM to 9 PM, gave ixigo users a chance to win a full refund on their flight bookings. Every hour, 10 winners were randomly selected from domestic and international flight bookings made during that period. Winners automatically received ixigo money equivalent to the full refund value, credited directly to their ixigo account. This ixigo money can be used for their next booking on the ixigo app or website within 90 days (100% redeemable).
As users debated whether it was too good to be true, ixigo kept the suspense alive by announcing winners through fun Instagram Reels every hour. What started as an April Fool’s prank turned into a real treat for travel lovers – proving that sometimes, the joke can be on scepticism!
ixigo’s April Full Refund Sale Turns Into a Travel Jackpot with 100 Travelers Receiving Full Flight Refunds ixigo’s innovative April Full Refund Sale went beyond expectations, surprising travelers with real refunds. Zubair, for instance, received a refund for his flight from Bangalore to Singapore, while another traveler got a refund for their flight from Dubai to Mumbai. Jitendra received a refund for his Muscat to Ayodhya flight, and Aishwarya got a refund for her Mumbai to Kolkata journey.
This campaign redefined April Fool’s Day marketing by transforming a playful concept into a meaningful reward, blending fun with real value and pushing the boundaries of engagement.