Bengaluru – January 25, 2024: Shopsy by Flipkart, India’s fastest-growing hyper-value e-commerce platform, recently concluded its shopping festival for the winter season – Super Shopsy Mela. During the Super Shopsy Mela sale event, Shopsy observed heightened participation from customers in tier 2 and beyond cities, with local sellers from across the country coming together to serve millions of customers. The event propelled economic growth for lakhs of regional sellers.
The sale event, held in January, saw customers across the country engage in high volumes, as users embraced a shopping spree for the winter. Customers on Shopsy App grew by 41%, with 35% being first-time e-commerce shoppers during the winter sale event. States that contributed to the highest orders were UP, Maharashtra and Bihar with over 60% of the customers from Tier 3+ cities across the country.
Sarees, men’s t-shirts and sports shoes were the most shopped products during this sale. There was also a curated store which showcased Harvest festivals’ essentials for different geographies in India, ranging from Ethnic Fashion for Men and Women, Home Decor to Pooja Essentials.
Kapil Thirani, Head of Shopsy, Flipkart, said, “Shopsy is dedicated to transforming India’s hypervalue e-commerce landscape. We understand that regional festivals are of great importance to our consumers. Super Shopsy Mela had a great curation of harvest festival needs as well as winter essentials. The noticeable increase in demand, particularly from Tier 2+ cities, demonstrates our commitment to not just meeting our customers’ diverse preferences but also empowering local sellers. We take pride in the positive response from our customers and sellers, and value the importance of understanding regional tastes, events and preferences.’’
Building on customer insights and leveraging its technology capabilities, Shopsy introduced an infinity Feed and a tag called Shopsy Budget which helped customize user discovery of products as well as identify the most value-for-money products. This initiative resulted in a 15x spike in customer impressions.
Shopsy aims to continue offering an expansive range of engaging products for customers at affordable prices while being a value-based and reliable platform. It has strived to deliver on its commitment to building a community that truly levels the playing field of commerce in the country. Since its launch in 2021, Shopsy’s vision has been to make digital commerce accessible across India through a zero-commission marketplace. Today, Shopsy has 270+ million app downloads, providing 160 million products across 1,300+ categories for customers across India.
