Mumbai, 17 March, 2025: Kisna Diamond & Gold Jewellery, one of India’s leading jewellery brands, has announced an ambitious expansion plan to open 60+ new showrooms across the country in 2025. This strategic move aligns with Kisna’s commitment to making high-quality diamond and gold jewellery more accessible to consumers nationwide.
With this aggressive retail expansion, Kisna aims to strengthen its presence in both metro cities such as Hyderabad, Kolkata, Chennai as well as high-growth tier-2 and tier-3 markets like Guwahati, Vizag, Rajkot, Meerut. The brand will also mark its entry into Faridabad, Bhubaneswar, Assam and Manipur, further solidifying its position as a trusted jewellery brand across India. The new showrooms will showcase an extensive range of exquisite diamond and gold jewellery, ensuring a seamless and luxurious shopping experience for customers.
The jewellery industry in India is witnessing significant shifts, driven by evolving consumer preferences, digital transformation, and the increasing demand for personalization. Trends such as color stone, moderate, pearls, mixing metals, station chains, lightweight trousseau jewellery sets are gaining traction. With rising disposable incomes and a growing preference for branded jewellery, the industry is poised for robust growth. Kisna’s expansion aligns with these market trends, offering contemporary, high-quality designs that cater to both traditional and modern sensibilities.
Despite the surge in gold prices, the demand for gold jewelry remains strong, driven by its cultural significance and timeless appeal. Kisna is well-positioned to cater to this growing demand with its diverse collection that seamlessly blends contemporary trends with traditional craftsmanship. Each piece is thoughtfully designed to reflect elegance, sophistication, and cultural heritage, making it an ideal choice for modern consumers.
Parag Shah, CEO, Kisna Diamond and Gold Jewellery, said, “We are thrilled to embark on this significant expansion journey, reinforcing Kisna’s legacy of trust, craftsmanship, and innovation. As the demand for premium yet affordable jewellery continues to rise, we are committed to bridging the gap between tradition and modernity. Our expansion will not only cater to evolving consumer preferences but also create a world-class shopping experience through cutting-edge retail formats and personalized services. By entering new markets, including Faridabad, Bhubaneswar, Assam and Manipur we aim to bring Kisna’s exquisite craftsmanship to a wider audience, making high-quality jewellery more accessible than ever.”
In addition to gold jewelry, Kisna upholds its commitment to authenticity by offering only naturally sourced diamonds. Kisna’s diamonds are ethically procured from various regions worldwide, ensuring superior quality and brilliance. By prioritizing genuine craftsmanship and responsibly sourced materials, Kisna continues to provide customers with exquisite jewelry that embodies both trust and excellence.
Kisna currently operates 64 exclusive showrooms and 3000 shop-in-shop outlets across India and is renowned for its exceptional quality, contemporary designs, and ethical sourcing. With plans to open over 60 new exclusive showrooms this year, Kisna is on track to surpass 120 showrooms nationwide. The expansion focuses on key business hubs and high-potential markets, ensuring greater accessibility for customers. Each new showroom will feature modern retail elements, including digital interfaces, personalized consultation services, and an immersive in-store experience to enhance customer engagement.
As part of its growth strategy, Kisna is enhancing its Omnichannel Presence to provide customers with a seamless shopping experience across online and offline platforms. Shoppers can explore and purchase from Kisna’s exquisite jewellery collection through the brand’s official online store at www.kisna.com. Reinforcing its commitment to sustainability, Kisna plants a sapling for every piece sold, and its Surat factory runs on Green Energy.
The first phase of showroom launches is set to commence in March, with additional openings planned throughout the fiscal year. Through this expansion, Kisna is reinforcing its vision of becoming a household name in the Indian jewellery industry, bridging tradition with contemporary elegance.
